/* Shared Antipodes design system. */
:root{
    --plum:#1A091C;
    --plum-70:rgba(26,9,28,.7);
    --plum-50:rgba(26,9,28,.5);
    --cream:#EEEBE4;
    --lav-light:#C1BBF9;
    --lav:#7E72E5;
    --pink:#FAC7FF;
    --orange:#DA5E20;
    --teal:#073B2F;
    --ice:#BEF2FF;
    --max:1240px;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    font-family:'Manrope', sans-serif;
    letter-spacing:-0.03em;
    background:var(--cream);
    color:var(--plum);
    overflow-x:hidden;
  }
  em, .accent{
    font-family:'Playfair Display', serif;
    font-style:italic;
    font-weight:500;
    letter-spacing:-0.02em;
  }
  a{color:inherit; text-decoration:none;}
  img{max-width:100%; display:block;}
  .wrap{max-width:var(--max); margin:0 auto; padding:0 32px;}
  @media(max-width:640px){.wrap{padding:0 20px;}}

  .skip-link{
    position:fixed; top:12px; left:12px; z-index:1000;
    background:var(--cream); color:var(--plum); border:2px solid var(--lav);
    border-radius:8px; padding:10px 14px; font-weight:700;
    transform:translateY(-160%); transition:transform .2s;
  }
  .skip-link:focus{transform:translateY(0);}
  a:focus-visible{outline:3px solid var(--lav); outline-offset:4px;}

  /* ---------- reduced motion ---------- */
  @media (prefers-reduced-motion: reduce){
    *{animation:none !important; transition:none !important;}
  }

  /* ---------- header ---------- */
  header{
    position:sticky; top:0; z-index:100;
    background:rgba(238,235,228,.88);
    backdrop-filter:blur(10px);
    border-bottom:1px solid rgba(26,9,28,.08);
  }
  .nav{
    display:flex; align-items:center; justify-content:space-between;
    height:76px;
  }
  .logo{display:flex; align-items:center;}
  .logo-full img{width:148px; height:auto; flex-shrink:0;}
  .navlinks{display:flex; align-items:center; gap:36px; font-size:14.5px; font-weight:600;}
  .navlinks a{opacity:.8; transition:opacity .2s;}
  .navlinks a:hover{opacity:1;}
  .navlinks a.is-active{opacity:1;}
  .nav-cta{
    background:var(--plum); color:var(--cream);
    padding:11px 22px; border-radius:99px; font-size:14px; font-weight:700;
    transition:background .2s;
  }
  .nav-cta:hover{background:var(--teal);}
  .burger{display:none;}
  @media(max-width:900px){
    .navlinks{display:none;}
  }

  /* ---------- hero ---------- */
  .hero{
    background:var(--plum); color:var(--cream);
    position:relative; overflow:hidden;
    padding:100px 0 0;
  }
  .hero-inner{position:relative; z-index:2; padding-bottom:150px;}
  .eyebrow{
    font-size:13px; font-weight:700; letter-spacing:.14em; text-transform:uppercase;
    color:var(--lav-light); margin-bottom:22px; display:block;
  }
  .hero-badge{
    display:inline-block; border:1.5px solid rgba(238,235,228,.3); color:var(--cream);
    font-size:13px; font-weight:700; padding:8px 18px; border-radius:99px; margin-bottom:26px;
  }
  .hero h1{
    font-size:clamp(38px,6vw,68px); font-weight:700; line-height:1.03; letter-spacing:-0.03em;
    max-width:820px;
  }
  .hero h1 em{font-size:1.02em; display:block; color:var(--lav-light);}
  .hero p{
    margin-top:26px; max-width:560px; font-size:18px; line-height:1.55; color:rgba(238,235,228,.78);
  }
  .hero-ctas{display:flex; gap:14px; margin-top:38px; flex-wrap:wrap;}
  .btn-primary{
    background:var(--lav); color:var(--plum); font-weight:700; font-size:15px;
    padding:15px 26px; border-radius:99px; transition:transform .2s, background .2s;
    display:inline-flex; align-items:center; gap:8px;
  }
  .btn-primary:hover{background:var(--lav-light); transform:translateY(-2px);}
  .btn-ghost{
    border:1.5px solid rgba(238,235,228,.35); color:var(--cream); font-weight:700; font-size:15px;
    padding:14px 26px; border-radius:99px; transition:border-color .2s, background .2s;
  }
  .btn-ghost:hover{border-color:var(--cream); background:rgba(238,235,228,.06);}

  /* signature arc element */
  .arcs{position:absolute; left:0; right:0; bottom:-40%; height:520px; z-index:1; pointer-events:none;}
  .arc{position:absolute; border-radius:50%; filter:blur(2px);}
  .arc-1{
    width:1400px; height:1400px; left:50%; bottom:0; transform:translateX(-50%);
    border:90px solid transparent;
    border-top-color:var(--lav);
    border-right-color:var(--orange);
    opacity:.55;
  }
  .arc-2{
    width:1000px; height:1000px; left:50%; bottom:60px; transform:translateX(-50%);
    border:2px solid rgba(238,235,228,.25);
    opacity:.6;
  }
  .arc-glow{
    width:700px; height:700px; left:50%; bottom:-200px; transform:translateX(-50%);
    background:radial-gradient(circle, rgba(126,114,229,.5), transparent 70%);
    filter:blur(60px);
  }
  @media(max-width:640px){.arcs{bottom:-55%; height:380px;} .arc-1{width:900px;height:900px;} .arc-2{width:650px;height:650px;}}

  /* ---------- sections generic ---------- */
  section{padding:110px 0;}
  @media(max-width:640px){section{padding:70px 0;}}
  .kicker{
    font-size:13px; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:var(--lav);
    margin-bottom:16px; display:block;
  }
  h2{font-size:clamp(30px,4vw,44px); font-weight:700; line-height:1.08; letter-spacing:-0.03em;}
  h2 em{display:block; color:var(--lav);}
  .lede{font-size:17px; line-height:1.6; color:var(--plum-70); max-width:520px; margin-top:18px;}

  /* ---------- fragmented / problem section ---------- */
  .problem{display:grid; grid-template-columns:1.1fr .9fr; gap:70px; align-items:center;}
  @media(max-width:900px){.problem{grid-template-columns:1fr; gap:44px;}}
  .card-stack{position:relative; aspect-ratio:4/5; max-width:420px;}
  @media(max-width:640px){.card-stack{max-width:calc(100% - 16px);}}
  .card-back{
    position:absolute; inset:0; border-radius:28px;
    background:linear-gradient(155deg, var(--pink), var(--lav-light));
    transform:rotate(5deg) translate(14px,10px);
  }
  .card-front{
    position:absolute; inset:0; border-radius:28px; overflow:hidden;
    background:linear-gradient(155deg, var(--teal), var(--plum));
    display:flex; align-items:flex-end; padding:26px;
  }
  .card-front .tag{
    background:rgba(238,235,228,.14); color:var(--cream); font-size:12.5px; font-weight:700;
    padding:8px 14px; border-radius:99px; backdrop-filter:blur(6px);
  }

  /* ---------- product / connection types ---------- */
  .pills{display:flex; gap:12px; margin-top:28px; flex-wrap:wrap;}
  .pill{
    border:1.5px solid var(--plum); font-weight:700; font-size:13.5px;
    padding:10px 20px; border-radius:99px;
  }
  .conn-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:56px;}
  @media(max-width:800px){.conn-grid{grid-template-columns:1fr;}}
  .conn-card{
    background:#fff; border-radius:20px; padding:32px 28px;
    box-shadow:0 1px 2px rgba(26,9,28,.04);
  }
  .conn-card h3{font-size:19px; font-weight:700; margin-bottom:10px;}
  .conn-card p{font-size:14.5px; line-height:1.55; color:var(--plum-70);}

  /* ---------- structured audiences (dark) ---------- */
  .audiences{background:var(--plum); color:var(--cream);}
  .audiences .lede{color:rgba(238,235,228,.65);}
  .aud-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:18px; margin-top:52px;}
  @media(max-width:900px){.aud-grid{grid-template-columns:repeat(2,1fr);}}
  @media(max-width:640px){.aud-grid{grid-template-columns:1fr;}}
  .aud-card{
    background:rgba(238,235,228,.05); border:1px solid rgba(238,235,228,.1);
    border-radius:18px; padding:24px; transition:background .25s, border-color .25s;
  }
  .aud-card:hover{background:rgba(238,235,228,.09); border-color:rgba(238,235,228,.22);}
  .aud-card h4{font-size:16px; font-weight:700; margin-bottom:14px;}
  .aud-card .row{font-size:13px; line-height:1.5; color:rgba(238,235,228,.62); margin-bottom:6px;}
  .aud-card .row b{color:rgba(238,235,228,.9); font-weight:600;}
  .aud-stats{display:flex; gap:20px; margin-top:16px; padding-top:16px; border-top:1px solid rgba(238,235,228,.1);}
  .aud-stats span{display:block;}
  .aud-stat-val{font-size:19px; font-weight:700; color:var(--lav-light);}
  .aud-stat-lbl{font-size:11px; color:rgba(238,235,228,.5);}

  /* ---------- channels/formats ---------- */
  .cf-group{margin-top:48px;}
  .cf-group:first-of-type{margin-top:56px;}
  .cf-label{font-size:12.5px; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:var(--plum-50); margin-bottom:16px; display:block;}
  .cf-grid{display:grid; grid-template-columns:repeat(5,1fr); gap:12px;}
  @media(max-width:900px){.cf-grid{grid-template-columns:repeat(3,1fr);}}
  @media(max-width:560px){.cf-grid{grid-template-columns:repeat(2,1fr);}}
  .cf-item{
    background:#fff; border-radius:14px; padding:20px 16px; font-weight:700; font-size:14px;
    display:flex; align-items:center; gap:12px;
  }
  .cf-icon{width:22px; height:22px; flex-shrink:0; color:var(--lav);}
  .cf-photo{
    position:relative; border-radius:16px; overflow:hidden; aspect-ratio:4/3;
    box-shadow:0 1px 2px rgba(26,9,28,.08);
  }
  .cf-photo img{width:100%; height:100%; object-fit:cover;}

  /* ---------- demand / supply split ---------- */
  .split{display:grid; grid-template-columns:1fr 1fr; gap:20px;}
  @media(max-width:800px){.split{grid-template-columns:1fr;}}
  .split-card{
    border-radius:26px; padding:44px 38px; min-height:320px;
    display:flex; flex-direction:column; justify-content:space-between;
  }
  .split-card.demand{background:linear-gradient(160deg,var(--plum),#2a1330); color:var(--cream);}
  .split-card.supply{background:linear-gradient(160deg,var(--plum),#2a1330); color:var(--cream);}
  .split-card .sc-label{font-size:12.5px; font-weight:700; letter-spacing:.1em; text-transform:uppercase; opacity:.7;}
  .split-card h3{font-size:26px; font-weight:700; margin-top:12px; max-width:320px;}
  .split-card p{font-size:14.5px; line-height:1.55; opacity:.82; margin-top:14px; max-width:340px;}
  .split-card .btn-primary{margin-top:26px; background:rgba(238,235,228,.16); color:var(--cream); align-self:flex-start;}
  .split-card .btn-primary:hover{background:rgba(238,235,228,.28);}

  /* ---------- why antipodes ---------- */
  .why-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:40px 32px; margin-top:56px;}
  @media(max-width:900px){.why-grid{grid-template-columns:repeat(2,1fr);}}
  @media(max-width:560px){.why-grid{grid-template-columns:1fr;}}
  .why-item h3{font-size:19px; margin-bottom:8px;}
  .why-item p{font-size:14.5px; line-height:1.55; color:var(--plum-70);}
  .why-rule{height:2px; width:36px; background:var(--lav); margin-bottom:14px;}

  /* ---------- success cases ---------- */
  .cases{display:grid; grid-template-columns:1fr 1fr; gap:22px;}
  @media(max-width:800px){.cases{grid-template-columns:1fr;}}
  .case{background:#fff; border-radius:24px; padding:36px;}
  .case .kicker{margin-bottom:8px;}
  .case h3{font-size:23px; font-weight:700; margin-bottom:22px;}
  .case-row{display:flex; justify-content:space-between; padding:13px 0; border-top:1px solid rgba(26,9,28,.08); font-size:14px;}
  .case-row .lbl{color:var(--plum-50); font-weight:600;}
  .case-row .val{font-weight:600; text-align:right; max-width:60%;}
  .case-stats{display:flex; gap:26px; margin-top:24px; flex-wrap:wrap;}
  .case-stats div span{display:block;}
  .cs-val{font-family:'Playfair Display',serif; font-style:italic; font-size:26px; color:var(--lav);}
  .cs-lbl{font-size:12px; color:var(--plum-50); margin-top:2px;}

  /* ---------- partners strip ---------- */
  .partners{background:var(--plum); color:var(--cream); text-align:center;}
  .partners h2{max-width:640px; margin:0 auto;}
  .logo-wall{
    margin-top:52px; display:grid; grid-template-columns:repeat(6,1fr); gap:28px 20px;
    align-items:center; font-weight:700; font-size:16px; opacity:.55;
  }
  @media(max-width:800px){.logo-wall{grid-template-columns:repeat(3,1fr); font-size:14px;}}

  /* ---------- footer ---------- */
  footer{background:var(--plum); color:rgba(238,235,228,.65); padding:70px 0 30px; font-size:14px; border-top:1px solid rgba(238,235,228,.08);}
  .foot-grid{display:grid; grid-template-columns:1.4fr repeat(4,1fr); gap:40px;}
  @media(max-width:800px){.foot-grid{grid-template-columns:repeat(2,1fr);}}
  .foot-heading{color:var(--cream); font-family:'Manrope',sans-serif; font-size:13px; font-style:normal; font-weight:700; line-height:1.2; letter-spacing:.06em; text-transform:uppercase; margin-bottom:16px;}
  .foot-grid a{display:block; padding:6px 0; opacity:.75; transition:opacity .2s;}
  .foot-grid a:hover{opacity:1;}
  .foot-logo{display:flex; align-items:center; gap:9px; color:var(--cream); font-weight:700; font-size:18px; margin-bottom:14px;}
  .foot-logo img{width:130px; height:auto;}
  .foot-tagline{max-width:260px; line-height:1.6;}
  .foot-social{display:flex; gap:12px; margin-top:20px;}
  .foot-social a{
    width:36px; height:36px; border-radius:99px; border:1px solid rgba(238,235,228,.25);
    display:flex; align-items:center; justify-content:center; opacity:.8; transition:opacity .2s, border-color .2s;
  }
  .foot-social a:hover{opacity:1; border-color:rgba(238,235,228,.6);}
  .foot-social svg{width:17px; height:17px;}
  .foot-bottom{
    margin-top:60px; padding-top:24px; border-top:1px solid rgba(238,235,228,.1);
    display:flex; justify-content:space-between; flex-wrap:wrap; gap:12px; font-size:12.5px; opacity:.55;
  }