Technology

Built for scale and transparency

A unified data and performance architecture connecting oRTB, PMP and AdServer integrations — powered by continuous AI/ML optimization.

Infrastructure

One stack, three ways to connect

Inventory, data and activation integrated within one strategic framework — not a patchwork of point solutions.

oRTB PMP AdServer · GAM360 MCM & Amazon TAM

oRTB

Open real-time bidding across our structured supply — programmatic scale with the transparency of a curated marketplace.

PMP

Hundreds of private marketplace deals organized by industry, audience, and KPI under a unified data and performance architecture.

AdServer

Direct integration via GAM360 MCM and Amazon TAM, connecting structured demand into premium publisher ad server environments.

How It Works

AI/ML at the core

We identify behavioral and intent patterns using real data and live performance signals. Inventory is organized into structured audiences by vertical and business objective. Through an integrated AI and machine learning layer, we continuously analyze and optimize each marketplace to enhance control, efficiency, and scalability — with activation executed directly within your existing environment.

Unified Infrastructure

Inventory, data and activation integrated within one strategic framework.

Continuous Optimization

Every marketplace adjusts dynamically to performance signals and behavioral patterns.

Frictionless Activation

Direct integration into your existing buying environment — no new platforms.
Compliance & Transparency

Verifiable, end to end

We append our own schain node before forwarding every bid request, and keep our compliance files current and public.

sellers.json

Our full sellers.json is published and verifiable by any downstream partner.

View sellers.json →

ads.txt

Standard ads.txt entries for every property we monetize.

View ads.txt →

Supply Chain

A clear, auditable schain on every request — full visibility into who's transacting your inventory.

Questions?

Let's talk integration